New gluten-free product from Kinnikinnick

Kinnikinnick is launching a new gluten-free product in January 2012. Here's the video promo:




What do you think it is? 'Cause I don't know. Write your guess in the comments below.

Seriously, I don't know what it is, either. They just sent me the video, not the answer! But I have a pretty good guess...how about you? And while we're at it, what other products would you like to see from Kinnikinnick? Leave your comments below!